Dual Pricing
Total transparency. Zero processing fees.
Empower your customers and protect your margins with a clear, compliant Dual Pricing program.
Stop Guessing Your Profits. Start Knowing Them.
In a world of fluctuating interchange rates and hidden “junk fees,” Dual Pricing is a powerful equalizer for small business owners. Unlike traditional processing, where fees quietly chip away at your bottom line each month, Dual Pricing gives customers two clear and transparent options at the point of sale: a Cash Price and a Card Price.
It is the same concept gas stations have used for decades, now modernized for retail shops, restaurants, and service businesses. Rather than having card processing costs deducted from your posted cash price or buried across every transaction, Dual Pricing keeps your cash price intact and clearly shows customers the difference upfront, allowing them to make an informed choice before they complete the sale.
Why Dual Pricing is the Smart Choice.
Many merchants are hesitant to switch because they fear customer pushback. We've removed the hurdles by building seamless dual pricing directly into our intelligent hardware.
True Transparency
We don't hide the cost of processing in the fine print. Your Clover or Dejavoo devices will clearly display both price options at the moment of checkout, ensuring your customers never feel surprised or misled.
Automated Compliance
The rules for credit card processing change constantly. Our system handles the math, the signage, and the receipt requirements automatically. You don't have to be a legal expert to save money; you just have to use our smart hardware.
Increased Profits
Dual Pricing works best when both cash and card prices are clearly shown everywhere pricing appears, including menus, shelves, signage, and checkout. That transparency helps merchants offset processing costs while giving customers a clear payment choice.
How It Works: A Seamless Checkout Experience
The Setup: We program your system for dual pricing and help ensure both cash and card prices are clearly displayed on menus, shelves, signage, and at checkout.
The Choice: Customers see both the Cash Price and Card Price before purchase and again at checkout, so the pricing is fully transparent.
The Settlement: When a customer pays with a card, the card price includes the additional amount needed to offset processing costs. When they pay with cash, they receive the lower cash price. In either case, the merchant receives the intended cash selling price from the transaction.
The Result: The customer chooses how they want to pay, pricing stays transparent from start to finish, and the merchant receives the full cash sale amount deposited into their bank account without absorbing processing costs